Oxford Street has long been recognised as the nation’s high street, a globally renowned shopping area that brings together iconic British and international brands. Once the jewel in London’s retail crown, it has played a central role in the city’s cultural and economic life for generations.

However, in recent years the area has faced significant challenges. The effects of the pandemic, the rapid growth of online shopping, and other changes in consumer behaviour have contributed to a period of decline.

Following a public consultation in 2025, the Oxford Street Development Corporation (OSDC) has been established to drive forward the transformation of Oxford Street. The OSDC will have the powers needed to improve the public realm, secure investment and unlock Oxford Street’s full potential for years to come.

The OSDC will lead the regeneration of Oxford Street with a clear ambition to create an Oxford Street that is a world class destination for Londoners, businesses and visitors from around the world.

Oxford Street is the nation’s high street. At the heart of the West End, it is one of the world’s most recognised commercial destinations. Its transformation will redefine what a great high street can feel like.

Oxford Street will become a destination with a distinctive character and a richer, more varied offer, where reimagined public spaces sit alongside flagship retail, next-generation workplaces, leisure, culture and hospitality—giving people more reasons to visit, stay longer and return more often.

It will attract increased investment, strengthen London’s economy and once again set the global standard for great city streets.

A place that is extraordinary, every day, for everyone.